News and Events

News and Events

15 Mar 2022

GB Equipment Solutions wins top awards at JCB dealers’ Conference

The award recognizes GB Equipment Solutions’ position as a market leader in the industry.

GB Equipment Solutions was recently honored with the ‘Above and Beyond’ award at the 2022 JCB Middle East Dealers’ Conference for its consistent market performance and high market coverage.

The award also recognizes GB Equipment Solutions’ position as a market leader in the industry and its commitment to designing and delivering the best-in-class solution to customers. Mazen Abdul Baki, general manager of GB Equipment Solutions, was also recognized for his work in bringing together a talented, diverse, and committed workforce, and was presented with a special ‘Leadership’ award at the event.

Mohamed Yahya Kazi Meeran, Director and Group CEO of Galadari Brothers, said that the awards were a reflection of the dedication that GB Equipment Solutions (GBES) brings to the industry.

He also expressed his delight at the recognition, saying: “We are proud of all that we have achieved together with JCB in the UAE and the Gulf region. This partnership has only grown in strength over the years, and we look forward to many more years of fruitful partnership that will see us cement our position as market leaders. Our combined vision for the future also revolves around us combining our expertise to bring new products into the market for our customers, and strengthening both the JCB and GBES brands in the region.” Mazen Abdul Baki, general manager of GB Equipment Solutions, noted that the company was honored for its “outstanding efforts and results in 2021.” Mazen Abdul Baki, an industry veteran who has been with the Galadari Group for almost 20 years, said that he has seen many challenges during his career, but none like the situation that the world had to face in 2021 due to the Covid-19 pandemic.

However, with the support of the Galadari Group and the expertise of GBES, the company was able to log steady results, he said. “Today, we are not talking about Covid-19, but about recovery, and the few challenges that we will face in 2022 will revolve around the supply chain and the shortage in equipment, which we are already managing.” He described GBES’ relationship with JCB as a “long journey”. “We established trade ties with them in 1984, and this has blossomed into a strong relationship. We have been named as JCB’s best dealer many times now due to our expertise and customer support.

Every year, we bring new solutions to the market, and since the market keeps changing, we have to ensure that we constantly change along with it. We constantly work towards meeting the needs of an ever-evolving market and being a market leader in the industry.” He also said that GBES is the dealer for every product that JCB creates. “We are always launching new products in the UAE market.

Today, these include electric products, and we also have plans to collaborate with JCB on hydrogen machines. We will be the first in the region to do so.”

Ahmed Shouman, general manager for the Middle East & Turkey at JCB Sales Limited, said that the partnership between JCB and Galadari Brothers goes back more than 25 years. “Galadari Brothers has been instrumental in helping JCB achieve its vision in the Middle East region. This period proved to be transformational for JCB in UAE and the Middle East region resulting in a cohesive multi-cultural team working harmoniously together. Their management commitment and loyalty have been a cornerstone to JCB growth.

Galadari Brothers proved to be a pivotal mentor and coach to our dealers in the neighboring countries as they worked together to overcome the challenges and unlock future opportunities for JCB.” He added: “Together with Galadari Brothers, we established this business from a greenfield operation to a successful, profitable business with a continuing platform for growth. This partnership developed a benchmark in the industry, a world-class business structure capable of delivering best in class systems and process, superior services, and market leadership in the most challenging and demanding time.”


Source: Khaleej Times, March 12, 2022, VOL XLIIII NO.331, page 14

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