News and Events

News and Events

15 Apr 2024

JCB Dealers Immerse Themselves in GBES Operations and Technology at JCB Planning for Success 2024

Dubai, UAE – February 29, 2024 – As part of the JCB Planning for Success 2024 event held on February 22nd in Dubai, UAE, JCB Middle East facilitated a visit to GB Equipment Solutions (GBES) for over 80 JCB dealers representing regions across Asia and Africa. This visit aimed to showcase GBES’s exceptional operations model and cutting-edge technological implementation.


The visiting dealers were warmly welcomed by GBES, experiencing their state-of-the-art facilities in Dubai firsthand. A special tour was organized, providing an in-depth look at GBES’s operations, including their after-sales workshops, parts warehouse, and customer service center.


Following the tour, Mr. Mazen Abdul Baki, General Manager of GBES, Mr. Ahmad Juma, the national sales manager, and Elfateh Ibrahim, the service manager, engaged in a detailed discussion with the dealers. He shared insights into GBES’s successful strategies, highlighting the key factors contributing to their outstanding performance. The discussions also explored the innovative technologies GBES utilizes to streamline operations, enhance customer service, and optimize efficiency.


This immersive experience provided JCB dealers with valuable knowledge and practical takeaways. Witnessing GBES’s efficient operations and technological advancements allows them to potentially implement similar strategies within their own dealerships, ultimately improving JCB’s overall customer experience across Asia and Africa.


JCB Middle East spokesperson commented:


“We are delighted to have facilitated this visit for our dealers as part of the JCB Planning for Success event. GB Equipment Solutions is a shining example of operational excellence and technological innovation within the JCB network. We believe this exposure will serve as a valuable learning experience for dealers across Asia and Africa, enabling them to further enhance their own operations and customer service.”


GB Equipment Solutions spokesperson added:


“We are honored to have welcomed our fellow JCB dealers. Sharing our knowledge and experience aligns perfectly with our commitment to collaborating and driving collective success within the JCB network. We are confident that the insights gained during this visit will contribute to further strengthening JCB’s presence across Asia and Africa.”



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